Work
Windows Phone: Really?
People suck at phones. Texting and driving, talking and emailing, and apping while falling off a tall building. It's gotten bad. Someone had to say something. Luckily, advertising did.
Honorable Mention: TED - Ads Worth Spreading
Time Magazine Top 10 2010 TV Commercials
MDC Partners: Execulocator Site
The Internet is full of people putting random inane facts about their everyday life . But you never see famous people's day to day stuff. Not even advertising famous people. Until now. The MDC site is a handly little executive stalking machine. Letting you watch MDC exec's every move.
Burger King: Someone Special Holiday Dollar Cards
What to get that not-so-special someone during the holidays? Your cube-mate. That girl you used to know. Your siblings. Why not send them a buck, so they can go buy a BK double cheeseburger? This was the original BK Dollar Holiday Cards (there's a real dollar bill in each card).
2010 Cannes Cyber Lion: Bronze Best Copywriting
CP+B: Hero Factory Christmas Card
The most important part of being a Superhero is the nylons you wear. This little insight lead us the Hero Factory. It was the Xmas Card for the CP+B Superhero themed holiday party. And, as it turns out, lots of people like dressing up in tights. The site went accidental-viral. Someone on Flickr got the URL and over a million people dressed themselves up in capes and wigs in the privacy of their own home.
Burger King: Transformers
Optimus Prime is my hero. Honor, dignity, loyalty, duty, how can you not look up to the most noble of all Semis? So, when we got to hide him using Google Streetview and talk at length at about "More than meets the eye", transforming banners, Cybertron Whoppers, at work, and get paid for it...damn.
Burger King: Overdub Machine
Seth MacFarlane, creator of Family Guy, wanted to make some more cash. So he contacted BK to help launch his new project, The Cavalcade of Cartoon Comedy, a web series of shorts. We created the Overdub machine. Fans could watch one of Seth’s new videos, then record over it, then post it to Youtube. The site became the #1 subscribed branded site on Youtube.
After watching the thousands of video submissions we were shocked to discover how many weird, sick, people are on the Interent. This, of course, made us very happy. Lots of good content to choose from for the “Best Dubs” section.
Originals:
Dubs:
Finalist: Webby Awards
Finalist: One Show Interactive
Shortlist: Cannes Cyber Lion
T-Mobile: Dwwwwaaaayyynnnneee
These could all be actual quotes from Charles Barkley. There's no way to really tell, but if you went through all the things that Chuck has ever said in his entire life, he's probably said everything you see here.
Precision Tune Auto Care: The Baltimore 500k
We convinced Precision Tune Auto Care to take the money from their Val-Pak budget and use it to create a race. We souped up a Geo Metro, a Ford Temp, and a Mercury Tracer. Put three drivers in them. And started the Baltimore 500K and endurance race to 500,000 miles.
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Chesapeake Bank: Cheeky Bastards
Banking humor.
Gaines McHale: Furniture Swatch
This is offline virtual ambient neutral interactive advertising. It's a furniture swatch. A transparent post card to see how an antique chest of drawers would look in your home.
Rooftop Communications: Site
A website is a lot like a a set of interconnected HTML documents connected to the World Wide Web and viewable by anyone connected to the internet who has a web browser. This site is a lot like that.
Music & Arts: You Should
We did a couple focus groups and it turns out people trust a Eastern European accent. Especially, when it comes to buying musical instruments.
The Century Council: Soccer Moms
We way were ahead of the whole cougar thing here. Stiffler's mom would be proud.
Alzheimer's Association: Missing
The local AA chapter needed an inexpensive way to get their name out there. These posters were copied at Kinko's and at their office. Even the family pics are from Jamin, the art director on the project. He makes his cameo in the third poster.
National Aquarium in Baltimore: Predators of North America
I was once bitten by a ravenous kitten. True story. It was '89, I was in Hobbs, New Mexico on a rail line from Sacramento to Montgomery. I was sleeping on a bed of boxes and hay and the cat was hiding in there. While I was sleeping the little shit bit me on the ankle. Long story short-
Fleet Street Cycles: Ride Brave
It just made sense to sell mountain biking with possible death or dismemberment.
"Left to rigth: Craig "Crash Hilton, Eddie "Crash" Mitchell, Steve "Crash" Dunbar, Phil "Crash" Walker, Tom "Crash Turner, Mike "Crash Phillips, Jake "Crash" Stone, John "Crash" Tomson, Jack "Crash Fogsi, Patrick "crash" Davidson, Carl "Crash" Palin, Kent "Crash" Vernon, Not pictured Bob "Crash" Tyler
2006 Baltimore Addy's Best in Show
The Century Council: Blah Blah Blah
The casting tapes on this were crazy. A family of four miming kitchen-like movements, while awkwardly facing the camera. And, of course, saying nothing but, "Blah, blah, blah."
Tony Kaye shot this, which explains the whole emotional intensity thing.
The Salt Lick: All You Can Eat BBQ
If you are ever in Austin, TX go eat at the Salt Lick. It's 30 minutes outside of town, but it will change your life forever. Unless you're from North Carolina, then you'll just get mad because it's not pork. But this ad wouldn't be as funny with pigs, so get over yourself North Carolina.
Featured in Lürzers's Archive
Children's Book of the Month Club: What if?
Extras
Jose Cuervo: Cuervo Games Las Vegas
The Cuervo Games Final was in Vegas. And, as one does in Vegas, it had to be big and over the top. The games were in the Palms Hotel and Casino and the Kong Course for the Cuervo Games fit right in. As did Flo Rida and Sleigh Bells, not to mention the group shots, mini games during the course, and copious amounts of Jose Cuervo consumed.
Burger King: Seasons's Beefings
Facebook is a weird place. It’s full of awkward pictures, relationship status updates, and intimate details from people you barely know. It seemed to go really well with Christmas. Where we spend time with a lot of people we only see once a year. So, during the Holiday Season we let people send a Whopper and a card over Facebook. It’s the second edition of the BK holiday card campaign.
Burger King: Hand Discrimination Radio
As it turns out one of your hands is getting screwed.
Burger King: Broken Morning Routine Banners
We all have our morning routines online. To launch the BK Breakfast Menu, we broke morning routines. Each banner took the user to surprise, intersting, or at least a site they haven't seen. The banners ran between 6am and 10am in the morning.
Burger King: Whopper Friend Finder
Guitar Hero DS: Air Guitar
Burger King: Mancademy
Music & Arts: Metamorphasis Radio
Music & Arts: Play
Morgan State: Dream
American Visionary Arts Musuem: Equal Parts [?] + [!]
Comet: Mercy Has No Place in the Kitchen
Experience
CP+B Boulder
03/10_
Interactive Copywriter
Burger King, Microsoft, Windows Phone, Old Navy, Best Buy, Coke Zero,
Kraft Macaroni & Cheese, American Express OPEN, Jose Cuervo
CP+B Miami
06/08_03/10
Interactive Copywriter
Burger King, Microsoft, Windows Phone, Volkswagen, Domino's, Old Navy,
Kraft Macaroni & Cheese, Hulu, Best Buy, Jose Cuervo, Coke Zero,
American Express OPEN, The Wolfsonian, Guitar Hero
Publicis in the West
11/07_06/08
Copywriter
T-Mobile, Tap Water Project
Rooftop Communications
09/06_08/07
Copywriter
Music & Arts, Precision Tune Auto Care, Chesapeake Bank, Delsey, Trollbeads,
People 2.0, First Fidelity Mortgage, The Law Offices of Peter T. Nicholl, Humidex,
Gaines McHale
Eisner Communications
04/04_09/06
Copywriter
Maryland Lottery, National Aquarium in Baltimore, The Century Council, AMF,
Bank of America, US Airways, Spirit Airlines, Hostmysite.com, Red Hot, and
Blue, Morgan State University, Capital One
Awards
2011 Cannes Film Lion
Short List
Windows Phone
2010 TED Ads Worth Spreading
Honorable Mention
Windows Phone
2010 Time Magazine
Top 10 TV Commercials
Windows Phone
2010 Cannes Cyber Lion
Bronze Best Copywriting
Burger King Someone Special Dollar Holiday
Webby Awards
2009 Finalist
Burger King Cavalcade of Cartoon Comedy
One Show Interactive
2009 Finalist
Burger King Cavalcade of Cartoon Comedy
Cannes Cyber Lion
2009 Shortlist
Burger King Cavalcade of Cartoon Comedy
Baltimore Addy's
2006 Best in Show
Fleet Street Cycles: Ride Brave
Lürzers's Archive
Featured November 2004
Salt Lick BBQ: All You Can Eat BBQ
